Refinery29 Video Toolkit

In 2022, I worked with Refinery29 to update their YouTube video toolkit, and explore the brand's 'motion language'. We developed a MOGRTs system for editors that included 60~ editable motion assets, which clear guidelines and enough flexibility for 'whatever may come'. We also created titles for new and existing series, playing with variable type animation, lo-fi textures and fx, and bespoke physics. The new motion language expanded past YouTube, into GIPHYs and website animation.